March of the Papa Penguin
Saturday, April 3, 2010

Last week while out shopping—in the midst of deciding whether to buy this cute (but totally unnecessary) straw hat—I spotted a cardboard display board boldly emblazoned with this:
Think you have what it takes to represent Original Penguin worldwide?
We’re looking for real people to feature in our upcoming ad campaign. So impress us with your style. Overcome us with your wit.
Put on your sharpest outfit and send us a few snapshots.
You could win a 4-day/3night trip to New York City and be in the center of it all.
Followed by:
Be in our next photo shoot—with a large acid-green arrow pointing downward toward all the particulars of the contest…..
I deemed the hat unflattering, but thought…hummm about the contest, and decided to enter.
This is what I wrote:
Diana Vreeland was once quoted as saying: “There is nothing more vulgar than the imitation of youth!” As I approach fifty, I consider the statement more often than not when choosing what to wear. Can I still wear it now…even if I wore it when I was twenty? And with the aforementioned consideration, I’ve accessorized it with this: modern is different than youthful.
Thus, here I am, responding to your call for real people/models.
Why?
Because, although I suspect that I am not what you had in mind, I will say this: People are always telling me that they can’t believe I am in fact my age, and that I seem so much younger. Chalk some up to genetics and the remainder to my choice of clothes, my style: modern, yet timeless—which is why I buy and wear Penguin. Which is why, in my twenties living in NYC, I rummaged through the thrift stores in search of your label.
I’ve worn it for years.
I wore it when I was an emerging, albeit poor, fashion designer.
And I wear it as a successful art director.
So, after twenty-five years of featuring variations on Penguin, while standing at the register (of the L.A./Melrose store) making a few new spring/summer purchases, I gazed over at the cardboard-request for real people. After reading the request, I considered myself and then laughed. But then I glanced around the store and saw several other men, around my age—all in various stages of shopping, and thought hummm.
After I left, the proposition sat with me. It sat through meetings at work. It sat with me in traffic. And it especially sat with me through jury duty last week—a boring, mind-drifting succession of days.
Why?
Because I love seeing the grey-haired guy in the Banana Republic ads, or the women of all ages in the Dove campaign—which is also why I love Lauren Hutton and her balls-out attitude about age.
And, because, akin to the lack of advertising for modern-middle-agers—with lots of money to spend—there’s also a lack of dialogue about said demographic. So, throughout the past few years via my musings—column and blog—I’ve attempted to be the face of middle age. Suffice it to say, I’ve talked the talk.
But a picture, as they say, is worth a thousand words. So here I am: A real-person-middle-ager. And I wear Penguin.
I know it’s an unconventional proposition to consider someone 49, but take a look around…for the first time in our history, multiple generations are wearing the same thing…go figure?
And so, along with the above, I sent a few snaps and my stats.
Did they love the looks and hate the fifty-year-old player? Did they agree to thrust me proudly in front of the camera with fearless abandon, causing Diana Vreeland to smile from above? Can “Real People” reeeeallly Model?
Several days later, I got this:
We wanted to thank everyone who decided to participate in our contest! We were truly blown away by your debonair looks and style. It was a tough decision, but someone had to win.
Naturally I went to the website to see the winner, my competition. And the “real person” they chose—although adorable and hovering around 25—was also a real model complete with photos of himself on the runway.
So… there you have it: the march of the Real Middle-Aged Papa Penguin, who like his demographic, shall remain invisible. But at least I tried to walk the (cat) walk……


![pregger teenager[1] Maybe Baby?](http://shavingsfrommyhead.com/blog/wp-content/uploads/2010/02/pregger-teenager1-430x598.jpg)




